Everyone deserves to feel confident and beautiful.
Most brands tell you a polished story about how they disrupted an industry. We're not going to do that. This is the story of Amirah, who was told she didn't belong. And decided to build something anyway. I’m Amirah, grew up in Jakarta without privilege, just skin and hair that refused to cooperate. I spent years blaming myself for skin and hair problems that weren't my fault. Now I'm making sure no one else has to feel that way. I learned to embrace my natural hair, not by adding more products, but by removing the real problem. We designed a filter that's beautiful enough to upgrade your bathroom, powerful enough to remove Jakarta's specific toxics, and simple enough to install in 20 seconds.
Real Impact
5% of every purchase funds clean-water projects in Indonesia and Afghanistan. If clean water transforms your skin and confidence, imagine what it does for someone who's never had access to it at all.
Indonesia Funding wells and water filtration systems in underserved rural communities Afghanistan Building sustainable water sources for villages where women and children are vulnerable.
We're not saviours, we're people who understand that access to clean water shouldn't be a privilege.